01 项目概况 Project Overview

全球知名的母婴用品品牌“Pigeon贝亲”，在世界各地设有子公司。本次项目是贝亲公司在上海的办公、研发、生产基地，我们对原有建筑进行了室内外装修的整体规划和升级。该建筑位于中国上海青浦，从投入使用至今，一直作为贝亲主要的生产基地，改造升级后也将作为未来市场扩张和产品研发的创新中心。

目前的建筑为多层建筑，工厂特有的外观，由简单的超长矩形立面构成，是以生产安全、人本精神和绿色生态为理念的高效产业基地。

Pigeon, the world-renowned brand of baby & mother care products, has subsidiaries all around the world. This project is the office, R&D and production base of Pigeon in Shanghai, and we have planned and upgraded the interior and exterior of the original building. The building, located in Qingpu, Shanghai, has been used as Pigeon’s main production base since it was put into use, and will also serve as an innovation center for future market expansion and product development after the renovation.

The current building is a multi-story building with a factory-specific appearance, consisting of a simple, extra-long rectangular facade, and is a highly efficient industrial base with the concept of production safety, human spirit and green ecology.

02 外立面 Facade

体验是企业品牌中尤为重要的组成部分。正如使用贝亲产品的客户一样，贝亲的员工们在每天到访的生产现场，也会受到建筑和空间行为的影响。

我们相信通过这次的设计，能让贝亲所有员工，对作为全球化公司的贝亲品牌印象产生共鸣，让他们每一位都参与到企业文化的创造中来。

为了让来访者第一眼就能够感受到企业品牌的视觉冲击，我们以公司Logo的“心”形为元素进行组合创新，设计出覆盖外立面的镂空铝板，其最小单位的冲孔图案也十分精巧。放眼望去，整个外立面仿佛被一层柔软的纱幔覆盖着；近距离观看，每一个心形图案都仿佛漂浮在立面上。外立面整体作为一个融入企业文化和身份的标志，给人留下既独特又深刻的印象。

User experience is a particularly important component of a brand. Just like the customers who use Pigeon’s products, Pigeon’s employees are influenced by the architecture and space at the production sites they visit every day.

We believe that through our design, all Pigeon’s employees will resonate with the brand impression of Pigeon as a global company, and take part in the creation of corporate culture.

In order to let visitors feel the visual impact of the corporate brand at first glance, we used the “heart” shape of the company’s logo as an element of combination innovation, and designed the hollow aluminum plate covering the facade, and the smallest unit of its punch pattern is also delicate. From a distance, the whole facade seems to be covered by a soft veil; at a close distance, each heart-shaped pattern seems to float on the facade. The whole facade, as a symbol of corporate culture and identity, leaves visitors a unique and deep impression.

03 入口大厅 Entrance Hall

入口雨棚利用象征品牌形象的柔和曲线，表现出柔美的印象。另外，与外立面的主题重叠在一起，能够激发参观者的灵感，并由此传达出企业文化。

接待大厅量身定制了一个“集合式展示空间”，包含了咨询接待、商务会议、产品展示、数字媒体、企业文化及历史沿革等多重功能。

当曲线在三维空间组合的时候，“柔”往往更触动人心。家具边缘的“柔”，蔓延展开的灯具的“柔”，渐变灯光的“柔”，与展架立面形成“迎”式的曲线，契合贝亲SI系统的设计元素，为整个场域提供了重要的主视觉形象。

所有的素材与色调，均以在摇篮或子宫内温柔地包裹着婴儿的氛围为概念，没有任何的棱角，温和的配色亦以品牌色为基调，为来访宾客展现积极明亮的开敞空间，在流动形态中感受母婴品牌形象的柔和美。

The entrance canopy utilizes the soft curves that symbolize the brand image to express softness and beauty. In addition, the canopy overlaps with the facade theme to inspire visitors and thus convey the corporate culture.

The reception hall is tailored to be a compound exhibition space, containing multiple functions such as consultation reception, business conference, product display, digital media, corporate culture and history display.

When curves are combined in three-dimensional space, “softness” tends to be more touching. The “softness” of the edges of the furniture, of the spreading lamps, and of the gradient lighting, forms a “welcoming” curve with the facade of the display rack, which fits the design elements of Pigeon’s SI system and provides a main visual image for the whole space.

All materials and tones are based on the concept of a baby tenderly wrapped in a cradle or womb, without any corner angle, and the gentle color scheme is also based on Pigeon’s brand colors, showing a positive and bright open space for visitors, and feeling the soft beauty of the mother and baby brand image in the flowing form.

沿革墙楼梯过道 History Display Wall

在拾阶而上的过程中阅览百年企业的发展历程——从创立之初到未来不断的延续，结合产品展示出深厚的企业文化底蕴。

While climbing up the stairs, visitors can read the development history of a century-old company — from its foundation to the continuation into the future, which shows the deep corporate cultural heritage.

象征性建筑 Symbolic Architecture

设计师在建筑外立面融入了企业文化，同时在室内营造出了柔和舒缓的曲线空间，这是一次关乎情感、碰触心灵的设计体验。我们希望项目作为企业向未来发展、向未来传递信息的生产基地，同时也成为生产者、参观者都可以触摸、体验和享受贝亲文化的地方。

The designers incorporated the corporate culture in the building facade, while creating a soft and soothing curved space in the interior, which is a heart-touching design experience. We hope the project serve as a production base for the company to develop and deliver information to the future, and also as a place where both producers and visitors can touch, experience and enjoy the culture of Pigeon.

04 愿景 Vision

产品研发办公已不再只是单纯的“办公生产空间”，在这个空间内承载着人与物与社会之间的重要连接——生活与社交，责任与使命，对工艺精益求精，将爱永续传承。

The product development office is no longer simply a space for working and producing, but also a space that carries an important connection between people and society — life and social contact, responsibility and mission, excellence in craftsmanship, and the perpetual transmission of love.